Products

Tools built for operators.

Start with a resource, scale with a system, or hand it all to us.

Start immediately
Every product is ready to deploy. No lengthy onboarding, no waiting for a vendor to spin up. Buy, download, and begin the same day.
Built from real work
These are not templates assembled from theory. They come from two live implementations across commercial and federal markets, pressure-tested on real contact lists and real campaigns.
Scales with you
The Playbook gives you the framework. The Scoring Template automates the ranking. The Done-For-You Build hands you a running system. Each tier builds on the last.
Groundwork — The Intelligent Prospect Targeting Playbook by Savan Kong
Resource
$79
Groundwork

Most B2B outreach fails because the infrastructure treats everyone the same. Groundwork is a step-by-step system for replacing generic blasts with persona-driven, signal-triggered campaigns that actually convert — built from two real implementations across private and public sector markets.

This is not a theory document. It is a build guide. You will finish it with a working prospect targeting architecture, scored contact tiers, and outreach sequences ready to run.

  • 60-page PDF guide with step-by-step build instructions
  • Four-stage list-to-activation architecture
  • Persona frameworks for federal and commercial segments
  • Signal source directory with Clay.com column prompts
  • Claude AI copy frameworks for personalized outreach at scale
Buy the Playbook →
More Tools

Build the full stack.

The Playbook gives you the methodology. These tools give you the infrastructure to run it.

Template
Coming Soon
$19.99
Scoring Template
The exact spreadsheet model used to score and rank every prospect in the Groundwork system. Drop in your contact list, set your weights, and let the model surface who is actually ready to buy — no formula-building required.
  • Google Sheets + Excel versions included
  • Four-dimension scoring engine: fit, history, trajectory, recency
  • Priority tier auto-tagging: High, Medium, and Low
  • Blank version and fully populated sample-data version
  • Works standalone or alongside the Groundwork Playbook
Join the Waitlist →
Engagement
Custom
Done-For-You Build
You provide the market context. We build the full six-phase targeting system, customize it to your segments, and hand it off to your team ready to run. Includes a live scoring dashboard, persona-matched outreach sequences, and 30 days of post-launch support.
  • Complete six-phase system build and team handoff
  • Custom ICP and persona framework for your market
  • Live data pipeline with SAM.gov, FPDS, and CRM integration
  • Signal-triggered outreach sequences per persona tier
  • 30-day post-launch support and iteration cycle
Discuss a Build →

Not sure where to start?

Tell me about your market and I'll point you to the right fit.

Get in Touch → Buy the Playbook